When you did finally update your iOS software - or you remembered to leave your phone plugged in at night so it could automatically update - all you saw was a quick notification telling you that the tool existed and offering to show you what it does. And how it rolled out is part of the problem. The feature was introduced as part of Apple’s new operating system last fall, though it has taken months for it to roll out widely to most iPhone users. After all, our phones and computers have become our main communication method, our entertainment, and, for some, our source of livelihood. The Focus feature, which Apple says “lets you stay in the moment when you need to concentrate,” is the latest effort from Apple and other tech companies meant to help untangle us from the hold their products have on us. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.įor more newsletters, check out our newsletters page. In an effort to help people avoid distractions, Apple has created new ones for some.īy submitting your email, you agree to our Terms and Privacy Notice. People are wondering if their daughters are mad at them or if the person who urgently called about a plugged sink suddenly figured out how to unclog the drain on their own. Social media is full of confused people wondering why they weren’t notified of calls and why it seems as though everyone’s messages are silenced. As a result, since Apple began rolling out the feature to iPhone users in September, many people have missed work calls, home repair visits, and doctor appointments. The problem is it’s not especially intuitive and takes a lot of work to set up right. But what if the plumber who’s supposed to fix your sink tries to call, or if your mom really does have an emergency and is not just sending you an out-of-focus photo of her new shower curtain?Īpple’s new productivity tool for iPhones, Focus, is intended to limit distractions by letting you specify when you want to turn off notifications from certain apps and contacts. You’re trying to focus on work, so you need to see notifications from Slack - but not from, say, your mom and Facebook.
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